PESTEL Analysis:
We received a lecture in the morning about PESTEL analysis
on fashion brands and to me it was quite confusing and difficult. We were
supposed to pick a brand among market sectors and do this analysis. Our group
decided to research on NIKE and each of us chose one part for example I did
technology analysis on NIKE.
PESTEL analysis factors are Political, economical, social,
technological, environmental and legal, which the last two factors added
recently and are more common in United Kingdom.
During the class time I did research on Technological factor
related to NIKE. In the below link I found a comprehensible meaning for
technological factor in order to do it on selected brand.
Actually for technological factor we need to find the impact
of technology on the products in the marketplace. Nike is one of those brands
which applies technology tactics on its products and this is one of the reason
it has kept its name in today market.
NIKE FREE 2014 RUNNING:
"By utilizing new technologies and the principles of natural motion, we 're really able to allow the foot to move for the runner in a way we 've never been able to do before," said Rob Dolan, Senior Footwear Design Director, NIKE Running.
The data came from sport research lab leaded to 2014 Running Collection. Three features of the collection are: Hexagonal Flex Grooves, Anatomical Shape and NIKE Flyknit Technology.
More information about each features and this collection can be found in the following link:
"By utilizing new technologies and the principles of natural motion, we 're really able to allow the foot to move for the runner in a way we 've never been able to do before," said Rob Dolan, Senior Footwear Design Director, NIKE Running.
The data came from sport research lab leaded to 2014 Running Collection. Three features of the collection are: Hexagonal Flex Grooves, Anatomical Shape and NIKE Flyknit Technology.
More information about each features and this collection can be found in the following link:
http://www.nike.com/us/en_us/launch/c/2014-04/nike-free-2014-running-collection
Before starting the research and this lesson I had no idea that technology has a great impact on fashion industry. I have learned a lot and I realized that any aspects of our life can be affected by development and enhancement of technology which we should appreciate it.
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