Fashion Tribes

I had a look at different tribes for our selected brand and i did some research on THE MO-MO, THE  NO-MO AND THE FU-MO one. it stands for modern mother, non-mother and future mother in order.

I had a look at LSN website and i found plenty useful information.

•  they are more interested to have their own life style.
• they love traveling and adventures. 
• they shop at reasonable price clothing such as ZARA and like on.
• they search online or ask a friend about new products on beauty shops.
• they spend money on good quality food at supermarket.
• they enjoy hanging out with friends or going to galleries and museums at weekends.

Matrix

 We picked French Connection shop and I made a matrix and put some designers and high street brands on the matrix due to compare it with French Connection based on the price and designs.



Then we compare the price in different categories such as coats, dresses and tops in french connection and some of its competitors which we put all in presentation.

Womwnswear Market

we decided to change our sector from childrenswear to womenswear after a while. I did some research of womenswear market.

Based on this website www.verdictretail.com spending on women clothing has risen in the last five years to 2014 by over 100 GBP per head.

The major key drivers of the world womenswear market include fashion with shoppers eager to keep up with the latest trends, consumer confidence and rising income levels.

MARKET KEY PLAYERS: