First I decided to get some idea about the real meaning of SWOT then start my analysis. It stands for strengths, weaknesses, opportunities and threats. I found the following website really helpful to understand the meaning of SWOT analysis and how to find them.
http://www.mindtools.com/pages/article/newTMC_05.htm
Actually doing this analysis helps you to improve your business. Strengths and weaknesses are internal factors to the business whereas opportunities and threats consider as external ones.very interesting and useful details can be found in the below link.
http://articles.bplans.com/how-to-perform-swot-analysis/
My group and I did a full presentation on SWOT analysis. But I am going to write my swot analysis for french connection here very briefly.
Strengths:
- well stablished and reputed brand
- well known and strong presence in many countries around the world
- well-situated stores
- wide rang of products
- online shopping
- student discount
- well trained staff
- strong marketing
weaknesses:
- high price clothing compare to its competitors and quality
- lack of casual wear
- limited accessories
- lack of trendy and edgy clothing
opportunities:
- international wholesale market
- target younger audience
- adding beauty products
- reducing the price of products
- change in style of products
threats:
- similar products with reasonable price in other high street brands
- growing competition
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